Earl Stone, a man in his eighties, is broke, alone, and facing foreclosure of his business when he is offered a job that simply requires him to drive. Easy enough, but, unbeknownst to Earl, he's just signed on as a drug courier for a Mexican cartel. He does so well that his cargo increases exponentially, and Earl hit the radar of hard-charging DEA agent Colin Bates.
The CEO of Sinaloa takes an objective, in-depth, and original approach to the story of Joaquín "El Chapo" Guzmán, the head of a violent, criminal drug empire known as the Sinaloa Cartel. We tell the story through a business lens, breaking down the business models used by the Sinaloa Cartel to become one of the wealthiest organizations on the planet. Our film will focus on cartel strategies in terms of distribution, accounting, branding, mergers and acquisitions, human resources, termination, and of course - product. But we will never lose sight of the terrible violence this organization employed to reach its success.