After graduating from UCLA with honors Robert began directing fashion videos. His accounts included Reebok, JC Penny, Swatch and Vuarnet-France. Robert also did music video work, including artistic collaborations with Ice-T, Sir Mix Alot, Bob Marley's The Wailers and Soundgarden. His success in the world of style and glamour led to recruitment by Hugh Hefner's Playboy Entertainment Group as a director, producer, writer and photographer.

Additionally, Robert has directed and production supervised both scripted and unscripted episodic television series including MTV's Real World and Road Rules, HBO's Passion Cove and Sin City Diaries, Telemundo's Spanish renditions of Charlie's Angels (Angeles) and Starsky & Hutch (Reyes y Rey) and Tribune's Out of the Blue. The E! Entertainment Network created eight hour-long episodes of their series Kill Reality, which chronicled the production of Robert's feature film The Scorned. The reality show challenged Robert to create legitimate actors out of notorious reality TV stars.