A poor cobbler's son enters a $25,000 cross-country hiking contest sponsored by the footwear company that has nearly bankrupted his father. He also has fallen in love with the girl on the company's billboards, the competition's daughter, and her sweet inspiration keeps him tramping along.
Billy and Andy impersonate two ice-delivery men in a suburban town. Billy takes a fancy to a newly-wed bride and most of his loose cash is liquidated as he flirts with her. Her husband is not pleased at Billy's attentions to his new bride. There is a skating contest at the local ice-rink, and the bride, her mother and her husband are in attendance, as are Billy and Andy, the icemen.
The children of Iowa farmers find love, with mixed results, at the state fair.
The Happines Boys Billy Jones and Earnie Hare are invited to a party, but separate themselves from the rest of the guests, so they can not be urged to perform. However, they are watching the other guests from radio doing their stuff: song team Reece & Dunn, as well as the Funnyboners are singing, Smith Ballew and Frances Langford are exchanging love songs, Arthur Tracy tries his luck with a girl, just to find out that she prefers Bing Crosby and 4 orchestra leaders are trying to find out, who the best conductor is, by conducting a piece of recorded music....
Popeye and Olive compete as partners in a dance contest. Naturally, Bluto butts in.
Two rich and wealthy millionaires who have a lot of money bet that reporter Wally Jones can't spend $720,000 in twelve hours.
Newspaper columnist Mr. Inquisitive telephones readers to ask, "What would you like to do?", with the chosen responses being eligible for a prize. The callees include torch singer Vera Van, bandleader Lester Cole (and his Texas Rangers), and other late-period vaudeville acts, all whom are ready to perform.
A small town Ohio barber accompanies his ditzy wife to Atlantic City, where she competes in the Happy Noodle Company's Mrs. America Contest.
A department store has an indoor ski slide for the annual contest for store employees. Salesgirl June has two admirers - a sausage salesman in the store and the store's snooty ski instructor. The Dandridge Sisters (Dorothy, Vivian and non-sister Etta Jones) perform two numbers.
An office clerk loves entering contests in the hopes of someday winning a fortune and marrying the girl he loves. His latest attempt is the Maxford House Coffee Slogan Contest. As a joke, some of his co-workers put together a fake telegram which says that he won the $25,000 grand prize.
Gugge and Nuffe work at the competing meat wholesalers AB Delikatesser and AB Skånedelikatesser. The two companies compete for a large order and the two will stop at hardly nothing to get the order
On a layover in Hawaii two conniving Navy seamen borrow money to lay down bets that their ship will win the upcoming gunnery practice trophy, having found out that the current gunnery champ has just transferred aboard their ship. What they haven't learned, however, is that the marksman's enlistment is up before the contest is supposed to take place.
Fraternity brothers enter one of their own into a scholarship lottery after a women's college insults them. Though the Zeta boys are celebrated for their comedy drag revue, staying undercover as a woman at an all-girls' school wasn't part of the rehearsal!
Dwight Dawson, who runs an unsuccessful success school, stages a contest to find the biggest failure in the USA, for publicity value when the "dope" takes his course. But winner Tad Page is contented with his idle, lazy life and threatens to convert Dawson's other students to his philosophy. Dawson captalizes on Tad's attraction to Claire Harris to win him over; but will Tad find out Claire is really engaged to Dawson?
Larry Brewster, partner in the music publishing firm of Brewster and Crow, returns from a trip to find that his partner, J.C. Crow has hired Pat O'Rourke as a song plugger.
A policeman's son searches for a suitable subject for an essay about an important person.
Liza Lee, fast-talking press agent for Al Jarvis, persuades Jarvis to stage a Musical Mystery Contest, with a $5000 prize to the person who can first name the most musical numbers and their performers. Lots of musicians perform.
Lin McAdam rides into town on the trail of Dutch Henry Brown, only to find himself in a shooting competition against him. McAdam wins the prize, a one-in-a-thousand Winchester rifle, but Dutch steals it and leaves town. McAdam follows, intent on settling his old quarrel, while the rifle keeps changing hands and touching a number of lives.
An aqua-maid at Cypress Gardens in Florida tells of her profession - wins the 'Miss Citrus' contest and then has to decide whether she wants to leave and take a shot at stardom.
Marjory Clark wins a competition in her Midland town and finds herself in a Festival of Britain procession as Lady Godiva - though not in the buff. This leads by way of a suspect beauty competition to the show-business world of London. But it could be a slippery slope for simple home-town Marge.