I invite you to read the official Amazon press release : https://press.amazonstudios.com/us/en/press-release/ithe-lord-of-the-rings-the-rings-of-poweri-timings which include the official dates.

The link shows for week 2 forward the timing is: 12 a.m. EDT // Fridays or 5 a.m. UK // Fridays

TMDB shows 9/8 for episode 3

Am I misunderstanding how this works? Based on this being a US show, I would expect TMDB to reflect the air date using Eastern time and show the air date as 9/9 @ 12:00 AM ET.

Looking at the Prime Video site now @ 10:35 ET, episode 3 is not available yet.

The link doesn't only shows 12am EDT // Fridays, but also 9pm PDT // Thursdays. In the PDT timezone, we are also in the US.

We use the first date in which it is available in the US.

Standard practice with national US TV shows is to reference Eastern time.

The Prime Video banner also says 'New Epsiode Fridays'.

https://imgur.com/a/X0760Zy

By TMDB choosing to reference Pacific time and not having a time zone metadata field along with the air date it is creating confusion for users. Trakt references TMBD, which leads to Trakt showing that a new episode is available when in reality it isn't.

This may get fixed when this feature gets implemented. It's apparently already in the works.

@Silvers_Rayleigh great to see the feature I suggested is being worked on. I've seen these types of issues mentioned by users across a few shows now and to me that shows it warrants addressing rather than just dismissing the issue and closing threads. Clearly enough users are being confused by this that there are ways to improve the accuracy of the site by adding an airing time and timezone to the metadata.