Episodes 4

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Star Trek

May 25, 2018

Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

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Transformers

May 25, 2018

Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

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LEGO

May 25, 2018

From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

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Hello Kitty

May 25, 2018

With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.

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