After learning that Percival Pickens is behind a blistering article calling Riverdale the worst town in America, Archie comes up with a plan to prove him wrong. Meanwhile, after the Town Council goes after their casino, Veronica and Reggie decide they're going to do everything on the up-and-up moving forward. Finally, Britta makes a risky move to help Cheryl.

At her wits end over Archie’s recent actions, Mary turns to Uncle Frank to get him back on track. Meanwhile, Betty asks Veronica for help understanding her sexuality. Elsewhere, Jughead takes action after he discovers plagiarism taking place at Pep Comics, and Cheryl and Toni’s budding attraction catches the attention of some River Vixens