After learning that Percival Pickens is behind a blistering article calling Riverdale the worst town in America, Archie comes up with a plan to prove him wrong. Meanwhile, after the Town Council goes after their casino, Veronica and Reggie decide they're going to do everything on the up-and-up moving forward. Finally, Britta makes a risky move to help Cheryl.

The next steps of Percival's plan catch Archie, Betty, Jughead, Veronica, Cheryl and Reggie off guard and forces them to face their past trauma.

After failing to get Pop's declared a historical landmark, Tabitha enlists Archie's help saving the diner from Percival. Betty opens up to Agent Drake about her ability to see people's evil auras. Meanwhile, after Reggie and the shareholders declare war on Veronica, she turns to Jughead for help maintaining control of the Babylonium. Finally, Cheryl reconnects with her childhood crush Heather, and Toni and Fangs continue their fight for custody of Baby Anthony.

After learning that Percival is exploiting his new work crew, Archie and Tabitha devise a plan to help protect the workers and get them out from under Percival's control. Meanwhile, Jughead finds himself with a target on his back after Percival catches wind of a scheme he and Veronica hatched against Reggie. Finally, Betty receives some unexpected news about a dark moment from her past, and Toni and Fangs find themselves at a crossroads.

In order to catch the Trash Bag Killer once and for all, Betty devises a plan to hold a serial killer convention in Riverdale. Elsewhere, Cheryl receives some news about Toni and Fangs that sends her spiraling, while Archie and Tabitha try to loosen the grip Percival has over his workers.

After a lesson in sex education leaves the gang more confused than ever, Veronica decides to organize a make-out party at the Pembrooke. Elsewhere, Jughead attempts to help Ethel out of some trouble only to find himself in hot water as well.

Principal Featherhead takes aim at the negative influence comic books have over kids, just as Jughead is tasked by Pep Comics to write four tales for a new issue.

Fearing that Betty is going down the wrong path, Alice forces her to join the after-school dance show, "American Grandstand." Meanwhile, Kevin is forced by Tom to join the Riverdale High basketball team, and Veronica finds herself cut off by her parents.

After devising a plan to bring in some money at the Babylonium, Veronica is surprised to learn somebody may be sabotaging her. Elsewhere, after beginning sessions with Dr. Werthers, Betty begins to question his motives.

Veronica decides to host a ghost show after learning that Riverdale doesn't celebrate Halloween the way she's use to in LA. Betty makes the most out of her night out with Archie and Reggie, and Jughead makes a major discovery in a mystery brewing in Riverdale.

It's time for the town's annual Miss Teen Riverdale pageant and Betty, Veronica, Cheryl and Toni each have their own reasons for entering. However, when Alice doesn't allow Ethel to enter the pageant, the girls band together to make sure she has a fighting chance.

Betty enlists help from Cheryl and Toni after deciding she's going to publish her own book. Veronica, Kevin and Clay host Hollywood movie star Josie McCoy, who is in town to screen her latest film. Finally, Archie's attempt to take his poetry to the next level doesn't go as planned.

As the gang gets swept up in Cold War paranoia, a new mystery brewing in Riverdale leads Jughead to suspect it may have ties to a string of suspicious murders in town. Archie reconsiders his future after Uncle Frank gives him a hard time about his poetry writing, and a shocking discovery involving her family shakes Betty to her core.