Colour is fundamental to expressing who we are and our place in the world. From our most ancient cultures to our contemporary world, we use colour for cultural and spiritual self-expression. The development of new colours and new uses for colour is intimately linked to technological innovation, expanding trade, and the power of empires. In this episode we explore the worlds of anthropology, art, and science to discover how and why new colours and palettes emerged over the history of human kind.

In this episode we look at the fascinating power of colour from ancient ritualistic uses of colour through to its use of modern marketeers. Along the way we delve into the work of anthropologists, scientists and designers to explore what is myth and what is truth about the power of colour. How much is known about the hold colour has on us? How does colour affect us emotionally, physically and mentally?