Widow Norma Bates and her shy teenage son, Norman, seek a fresh start in a coastal town filled with secrets. The arrival of an unexpected guest turns the Bates' lives upside down.

Dylan wastes no time causing trouble at home and all the while, the Bates family is inexorably drawn into the dark underbelly of White Pine Bay.

Dylan starts his new job and learns that there is more to it than he thought. Meanwhile, Norman and Emma make a shocking discovery.

Norma's suspicions about people in town are raised, but other distractions continue to surface.

Norman desperately seeks his mother's return home as Norma gets some much needed help. Norman and Emma find more clues that lead to a big discovery, while Norman continues to pursue Bradley.

Norma's first guest at the Bates Motel is not what she expected. Norman discovers that even popular girls are complicated.

Norma finds herself in conflict with a mysterious strangers. Rumors spread at school, and Bradley is not enthused. Dylan and Remo go on a road trip that has a violent outcome. Norman takes up a grisly hobby.

Abernathy amps up the pressure, but Norma doesn't know what he wants. Dylan and Bradley connect. Norman has an active imagination, which Miss Watson encourages. Emma goes on a trip.

Romero decides that it is time to act, and Norman takes Emma to the dance. Miss Watson gives Norman a ride home.