Mike plays Cupid for Mandy by setting her up on a blind-date with Kyle, one of his employees who he thinks would be the perfect guy for her. But Mike's set-up gets off track when Kyle accidentally meets Kristin. Meanwhile at work, Mike's long-time boss and friend, Ed, announces that he's grounding Mike from their catalogue's international photo shoots and putting him in charge of the company's webpage. In this new role, Mike discovers that the Internet might actually provide him just the outlet he needs, a platform that gives him a voice to appeal to those who agree that manliness is under assault, and a pulpit for his opinions about feeling like the last real man in a woman's world.

Mike's Christmas spirit gets dampened when Ryan, the father of Kristen's baby, unexpectedly comes back to town after a long absence. Meanwhile, Ed hires Mandy as an elf at Outdoor Man, where she tries to unionize the other elves to get better perks.