Season 1 of 101st Proposal premiered on September 17, 2004.

Li Shao Rong is an elegant and talented orchestra cellist who meets up with Zheng Jin Tai, a less-than-handsome-looking man who has walked long, unfortunate and ill-fated love roads. It is heart-touching and engaging to watch Jin Tai's devotion, sincerity and persistent love attitudes still shine through even after 99 unsuccessful proposals.