Season 1 of Love for Love's Sake premiered on January 24, 2024.

At the age of 29, Tae Myung Ha suddenly enters into a game adapted from a novel, and now 19 years old, he meets his favorite fictional character, Cha Yeo Woon. In the darkest moment of his life, he needs to make Cha Yeo Woon happy, or face dire consequences.