Season 1 of Beni Sasu Life premiered on July 25, 2023.

Hojo Masato is a fourth-year college student. He's the second son of the president of the major cosmetics company Pegasus Cosmetics but is distant from his father for unknown reasons. To Masato, make-up is the most important ritual, and he dreams of one day starting his own makeup company. However, one day, he meets the ambitious and bare-faced Minamoto Yoriko. The two polar opposites have a fateful encounter and begin the uphill struggle to launch a men's cosmetic brand together. (Source: Japanese = NTV, Yahoo News || Translation = mikilove13 at MyDramaList)