Season 1 of Love Hurts premiered on March 20, 2023.

Wenika is a young woman who has managed to rise above her middle-class beginnings. She has established her cosmetic brand with the help of her best friend, Maynee and boy best friend, Banthao. However, when she yearns to grow and expand her business, Thirakit, a young investor from Malaysia comes into her life and is ready to invest. This is everything Wenika has been looking for.

The problem — Thirakit is the young playboy who slept with and dumped her best friend, Maynee. He's also mysterious and showing likeness for Wenika and what's worse he seems to be plotting to take over Wenika's company with his 'aunt.'