Martin and Jamie sense that the world of PR is changing. The profession has developed such a bad reputation that it could do with a bit of spin-doctoring itself. To show that they can make a good impression as well as making money, Prentiss McCabe takes p

How does one go about re-launching a junior shadow spokeswoman who has been marginalised in the Tory party? She referred to her leader as ""pork bum"" and her last ditch attempt to stay in the mainstream of politics is to sponsor a 'Right To Retire' campaig

When Health Secretary Simon Wellington wins an injunction preventing newspapers from reporting an incident on Hampstead Heath in which he was allegedly mugged by two men, Charles agrees to help Wellington keep his job. But the survival strategy is threate

Successful novelist Roddy Growse orchestrates the appointment of Prentiss McCabe to represent The Real Country Union, a pressure group that has decided to launch itself as a political party. The group is the brain child of Lord Harcourt who in Charles' ju

A hugely lucrative golden handcuff deal is jeopardised when one of Charles' most successful clients, the stand-up comedian Alan Boardman, is caught on CCTV camera beating up his girlfriend in the Ikea car park. The strategy Charles proposes to save his career is, even by Prentiss McCabes' shoddy moral standards, as unethical as it is shocking. An apocalyptic end seems inevitable for the sultans of spin. Meanwhile in an attempt to sex up their image, the Tory party have approached Prentiss McCabe to launch a youth-led campaign - should they choose as their anthem I Have A Dream by Westlife, It's OK by Atomic Kitten or Blue's All Rise?