In Brussels, first-generation Moroccan immigrant and funerary business owner Omar retires, leaving his right-hand daughter and rebellious son in charge.

Convinced that his idea is the future of the business, Ismael sets out to do some marketing with JB. Meanwhile, Omar keeps a big secret from his family.

To buy Vanessa's silence and save the project, Ismael and JB get crafty and think out of the box. A miserable Rachid faces criticism from the community.

Business booms and the firm gets nominated for an award, so Ismael sets out to secure funds for an expansion amid clashes with Rachid over customers.

A tragic event ends Omar's trip and his return sets off a series of revelations and clashes complicating Ismael's situation. Brahim's truth gets out.

Ahead of the Diwan Awards, Nadia scrambles to save the business and seeks Ismael's help. The arrival of an unannounced guest stirs up some family drama.

A furious Ismael heads out on a risky mission to Tangiers, his Moroccan hometown, putting family ties and the business at stake.