Advertising executives JJ (Jenny McCarthy) and Holly (Marcelle Larice) use unconventional methods to create a new ad campaign for a laundry detergent.

Meanwhile, JJ helps her friend and roommate Sarah (Christina Moore) through a crisis with an old boyfriend.

Holly becomes insecure when she finds a note from Irene that states JJ is more talented than she is.

Meanwhile, Patric asks Irene for a recommendation for the junior exec-training program.

The unexpected death of one of her clients causes JJ to make a vow to live her life to the fullest in what little time she may have left.

J.J and Holly struggle to come up with a winning pitch for a baby food ad. J.J. runs into an old boyfriend and hire his twin sons for a commercial.

Irene hires Keith, a trend forecaster to help boost the company's sales to women and J.J. resents the fact that a man has beenbrought in to determine what women like. Sarah and J.J. discuss buying a condo.