Peter D. Graves, President of Cinemarket, has more than twenty years of experience as a producer, marketing executive and strategic planner for the film business, including co-President of PolyGram Films. As a marketing executive, he has been directly involved in creating feature film campaigns for over 250 films, representing over $4 billion in worldwide box office gross. He has also Produced or Executive Produced ten films, including Terminator Salvation, Motel, Killer Elite, Planet 51, and W., as well as the executive marketing consultant for numerous other films, including The Bank Job, Defiance, The Producers (2005); Terminator 3: Rise of the Machines (2003); Love Actually (2003); The Perfect Storm (2000); K-19; Alexander; The Score; Enemy at the Gates (2001); and The Wedding Planner (2001).

Operating as Producer or Executive Advisor, Graves provides strategic oversight, financial modeling and management of a film's entire revenue waterfall performance in both domestic and international markets. From 1996 to 2000, Graves was President of Marketing at PolyGram Films. During this time, PolyGram and its Gramercy label releases included The Game; Bean; Elizabeth; and The Big Lebowski. Prior to this, Graves provided executive marketing consulting on such films as Braveheart; Four Weddings and a Funeral; Fargo; Maverick; Nell; French Kiss; Forever Young; GI Jane; Mr. Holland's Opus; Dead Man Walking; and The Usual Suspects, as well as overseeing the entire PolyGram/Gramercy release schedule from 1992 to 2000.

Graves also has a strong financial and managerial entertainment business background as a corporate officer at MGM/UA and Warner Communications. He was educated at Dartmouth College and is a member of the Academy of Motion Picture Arts and Sciences.