Vittorio De Sica, heir to a large sum of money and owner of a newspaper vending stall, makes enough money out of his business to take a vacation at a fashionable resort. He is given a cruise ticket by an aristocrat who is an old school friend, and is mistaken for the aristocrat when he uses a camera that has his friends name on it. Assia Noris plays a maid who falls in love with him because of who he is and not who others think he is. Happy ending comes when De Sica marries Noris, who is more real than the pampered society belles he has been partying with.

Le marchand de journaux Gianni (De Sica) est confondu avec le comte Max Varaldo et commence à mener une double vie, courtisant une noble comme comte et sa femme de chambre comme marchand de journaux. Une délicieuse comédie de "téléphones blancs" jouait tous sur le malentendu sentimental.

Gianni è un modesto edicolante romano. Ogni anno, coi soldi risparmiati, si concede un viaggetto per godere della bella vita locale. In occasione di una visita a Napoli, viene scambiato per un noto viveur, il signor Max Varaldo.

Gianni es un joven quiosquero de Roma que heredó algún dinero de su padre. Cada año se va de vacaciones para mezclarse con los ricos. En Nápoles, Doña Paola -una adinerada mujer- le confunde con un popular individuo de la alta sociedad, Max Veraldo, y le invita a viajar con ella y sus acompañantes a San Remo.