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Interesting and slightly depressing Guardian article. I was unaware of this marketing move, a cynical and pretty gross tactic trying to sell one of the year's most acclaimed films as something it isn't. This is just as ridiculous as the Italian poster for 12 Years a Slave which featured a portrait of Brad Pitt as its centrepiece.

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Well, everyone's trying to gay-wash what is a movie about bisexuality ...

@ubuzen said:

Well, everyone's trying to gay-wash what is a movie about bisexuality ...

Well that's debatable. It's either about a passionate affair between a bisexual older man and a younger gay man who is gradually coming out as such, or about one where both characters are bi. Neither the film nor the book is explicit about this - from what I recall even the novel's epilogue, set on two occasions years later, does not state clearly whether Elio's subsequent relationships are with men, women or both. But the point is that the marketing technique in the article is entirely misleading, bizarre and in very poor taste.

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