Like his Swiss half-sister Jasmin, Dutch filmmaker Alex Pitstra is the child of a European mother and a Tunisian playboy father. The majority of their lives their father was absent, but after more than twenty years Alex invites Jasmin to travel to Tunisia with him. They want to reconnect with their Tunisian roots and find out how their father and his family relate to the 'bezness' phenomenon of North-African men roaming beaches and hotels, trying to seduce western women.

Mise en scène d'un phénomène né dans les années 70, appelé le «Bezness», qui consiste en ce que des habitants du pays visités (en l’occurrence la Tunisie ici), séduisent sur les lieux touristiques des Européennes, dans le but d'améliorer leur situation. De ce phénomène, on va scruter les difficultés auxquelles font face les différentes figures qui la composent, notamment celle de l'enfant né au milieu de deux cultures différentes. Le sujet est maîtrisé par Pitstra, lui-même issu de cette union.

Un documentar care urmărește călătoria cineastului Alex Pitstra pentru a-și descoperi tatăl absent și fustangiu, precum și identitatea sa multiculturală.