RUTA takes viewers on an eye-opening journey on the relevance of bamboo in the Philippines. Divided into three compelling acts, set in distinct regions deeply entrenched in the nation's vibrant bamboo industry, this documentary film showcases the journey of this plant, which has not only strengthened the country in various sectors (economy, politics, tourism, science and technology) but has also touched the lives of those immersed in this promising industry. From lush bamboo forests to bustling bamboo businesses, RUTA brilliantly reveals how innovation and community collaboration have paved the way for progress along their route towards reaching the “promised land", which, despite still being out of sight, is a testament to the long but inspiring road ahead.