Flighty Emily "Jacks" Jackson works for the British edition of Vogue magazine. Rather than pursue a relationship, Jacks regularly hooks up with her devoted ex-boyfriend, James Wildstone, and lives with Peter Simon, a gay screenwriter. When Jacks meets Argentinian photographer's assistant Paolo Sarmiento, she assumes he is gay and tries to bring him and Peter together, unaware that Paolo is straight and in love with her.

Aishwarya, an air hostess, wants to marry a millionaire, but mistakes Karthik, a gym trainer, for a rich guy and woos him. She calls off the romance when she discovers that he isn't well off, but Karthik will not let her leave that easily.

An unlikely couple fake a relationship to win a TV game show prize. Wannabe actress Estrella dreams of becoming a hostess on a romance reality-TV show presented by Amador Rosales. Meanwhile, movie usher and film buff Victor, who hates such reality shows, is being pressured by his mother to be a contestant.

Şakir is instantly infatuated with Sibel in a red dress whom he meets in the parking lot of the advertising agency where he works, and he is desperate to win this fascinating woman. But there is one obstacle; Şakir is married! Despite this, Şakir is determined to pursue Sibel and will try various ways to achieve his goal.

Four stories of "stupid love" make up this romantic comedy. A young man cannot forget his first love even though she's left him to study abroad and then comes back a married woman. An office woman has a crush on a good looking guy whom everyone suspects is gay. A university senior believes that love is trivial until she falls for a man who's been hitting on her friend. Lastly, a high school boy fancies his close friend, who turns out to be a lesbian.