פושע ידוע לשמצה מאיים לפגוע בטקס מלכת היפי של אמריקה. האף-בי-איי רואים בטקס הזדמנות חד פעמית ללכוד אותו סוף סוף. הרשויות רוצות לשתול סוכנת בתחרות, אבל זה לא עניין של מה בכך למצוא סוכנת מצודדת שתוכל להתמודד על התואר. בסוף הם מצליחים למצוא מישהי שנראית טוב אך סובלת מבעיה אחת קשה: היא מתעבת טיפוח וקוסמטיקה. יועץ יופי מגוייס לאמן אותה להיות המועמדת המושלמת.

לונדון 1970, החפצת נשים היא עניין שבשגרה ותחרויות יופי הן "שוק-בשר". חבורת פעילות פמיניסטיות מתכננת לשבש בשידור חי את התוכנית הנצפית ביותר בעולם. על הבמה, המנחה האגדי בוב הופ ומתמודדות שכל אחת מהן רוצה לעשות היסטוריה פרטית משל עצמה - ביניהן מתמודדת כהת עור, הנאבקת כנגד כל הסיכוים לזכות בתחרות הלבנה. בין פוליטיקה של זהויות מבוססת גזע, לדיכוי פטריארכלי מתמשך, זהו סיפורן של נשים שמצאו עצמן בעין הסערה והוכיחו לעצמן ולעולם שנשים ממושמעות לא עושות היסטוריה.

Archie Rice, an old-time British vaudeville performer sinking into final defeat, schemes to stay in show business.

תחרות מלכת יופי בעיירה קטנה הופכת לקטלנית, כאשר מתברר שמישהו יעשה הכל על מנת לזכות בתחרות.

אוליב היא ילדה קטנה עם שאיפה נורמלית למדי: לזכות בתחרות הילדה החמודה ביותר בארצות הברית. המשפחה שלה אפילו תומכת בשאיפה הזו, אבל זה לא עוזר לה הרבה, בעיקר מכיוון שהמשפחה המדוברת מאוד לא נורמלית. אביה של אוליב הוא נואם כושל, שבקושי מדבר עם אמא שלה. אחיה דוויין הוא מעריץ פנטי של ניטשה. הוא גם נדר נדר שתיקה, שמאפשר לו לברוח קצת מהמשפחה, שרק הקרבה אליה מענה אותו. אפילו הסבא הוא לא-יוצלח עם בעיית סמים, אבל לפחות הוא מנסה לעזור לה להתאמן לקראת התחרות. הנסיבות שמות את כולם על הדרך לקליפורניה הרחוקה ולתחרות.

A young man seeking his sexual identity decides to take part in the Miss France beauty pageant.

Thirty girls arrive in a seaside town to participate in a beauty contest. Marina has no ambitions of victory: she only wants to have the sewing machine promised to each participant.

A young woman who lives in a desert trailer park must choose between caring for her hapless father and sick friend or fulfilling her own destiny.

Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.

A beauty contest turns into a hostage situation, when the Miss Galaxy competition is taken over by a gang, demanding a ransom of diamonds. Sharon, a kick-boxing actress, is the host of the show, and the thorn in the terrorists side.

A series of sketches with a shoe clerk, his wife, and his extra-curricular activities. The shoe clerk steps out on his wife with one of his customers. Both his wife and the woman's husband catch them when they go to the beach and later watch a beauty and fashion contest. His wife enters it wearing a mask. Back at work on Monday, all has returned to normal, until the winner of the contest shows up for her prize - a complete wardrobe...

Keeping the position of number one son requires a certain amount of ingenuity. Twelve year old Greg has inherited his father's competitive streak. On a family holiday to Fiji they have different ideas about where Greg should focus his talents. When his creative pursuits fail to amuse his father Greg goes to bizarre lengths to win him back.

Lily is a winner, but when her boyfriend leaves her for a vapid beauty pageant queen, she gets the notion that winning the Miss India America title would bring him back. Since Lily is perfect in everything else she does, it should be a cinch...or so she thinks. The pageant world isn't just pretty smiles and high heels, and her main competition, Sonia, gives her a run for her money.

Impoverished Jane Miller is loved by millionaire Roger and newspaperman William. Though William warns her otherwise, she goes with the millionaire to his French chateau where she risks terrible cruelty and even death.

The pursuit by America's loveliest girls for a coveted beauty crown is threatened by a scandal which implicates a judge, a former winner, and one of the five finalists.

Poor Ella Cinders is much abused by her evil step-mother and step-sisters. When she wins a local beauty contest she jumps at the chance to get out of her dead-end life and go to Hollywood, where she is promised a job in the movies. When she arrives in Hollywood, she discovers that the contest was a scam and the job non-existent. But through pluck, luck, and talent, she makes it in the movies anyway, and finds true love.

Advocate Ramesh saves Devan from a murder case. Later, he realize Devan was the actual culprit. Ramesh tries for a payback, unaware of Devan's real intentions and the reason for the murder.

A ski resort town struggles to become the top tourism spot.

Marian Medford Woodstock gave up a chance twenty years ago to compete for the Miss USA beauty title in order to marry Jeffrey Woodstock. She hopes to realize her past ambitions for fame and fortune through her daughter Kay, whom she persuades to enter a local beauty contest. Kay wins and is interviewed by reporter Gil McRoberts, who advises her to get married and settle down. Jeffrey is very upset with his wife's and daughter's passion for beauty contests and, when Kay enters the national contest, he informs Marian that she must choose between him and her chase after empty honors for Kay.

Documentary about British artist Andrew Logan as he attempts to put on the 2009 edition of his Alternative Miss World. The film also presents a history of the contest (which has run eccentrically since 1972) which was set up firstly as an excuse to have a good party, but has grown into a celebration of alternative lifestyles and sexualities. The documentary mixes archive footage, animated inserts, with talking head interviews and a fly-on-the-wall look at the organisation of the 2009 event