The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

A documentary on the marketing of pop culture to Teenagers.

Akcja filmu skupia się na wielkim potentacie przemysłu tytoniowego, który chcąc zwiększyć zyski swojej firmy zatrudnia Nicka Naylora, znakomicie znającego się na swoim fachu rzecznika prasowego. Naylor zrobi wszystko, aby zadowolić swojego pracodawcę, ale wciąż chce być nieskazitelny w oczach 12-letniego syna.

W 1990 roku SEGA, raczkująca firma arkadowa, zebrała zespół odmieńców, aby zmierzyć się z największą firmą zajmującą się grami wideo na świecie, Nintendo. To był jedyny w swoim rodzaju konflikt, w którym nie było żadnych zakazów, w którym brat walczył z bratem, dzieci przeciwko dorosłym, Sonic przeciwko Mario i wyjątkowy amerykański kapitalizm przeciwko wielowiekowej japońskiej tradycji. Po raz pierwszy mężczyźni i kobiety, którzy walczyli na froncie dla Segi i Nintendo, omawiają tę bitwę, która zdefiniowała pokolenie.

Exposes how companies are desperately rebranding as socially responsible — and how that threatens democratic freedoms.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

The Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?

An office clerk loves entering contests in the hopes of someday winning a fortune and marrying the girl he loves. His latest attempt is the Maxford House Coffee Slogan Contest. As a joke, some of his co-workers put together a fake telegram which says that he won the $25,000 grand prize.

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

To save his career, an ad man wants a sex symbol to endorse a lipstick but in exchange, she wants him to pretend to be her lover.

Doi of the Maeda Construction Company's Advertising group has little passion for his work. One day the group's leader Asagawa declares, "Let's build the hangar for Mazinger Z!" Having been dragged in by Asagawa, Doi and his co-workers commence putting on appearances of having taken on this request from a fantasy world.

Dwa warianty życia Helen. W pierwszym zdąża na metro i odkrywa zdradę chłopaka, w drugim się spóźnia.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Film opowiada historię pracowników bankrutującego sklepu z dywanami. Pewnego dnia na zaproszenie Szefa w sklepie pojawia się dwóch specjalistów od marketingu o zagadkowych przydomkach Kebab i Horoskop. Spece od marketingu wywołują zmianę w atmosferze. Wszyscy poddają się ich coraz dziwniejszym pomysłom... Wytrąceni ze zwykłego zobojętnienia: nieśmiała Stażystka dzieląca mieszkanie z neurotyczną matką, poszukująca miłości w internecie Kasjerka, zgryźliwy sprzątacz Kortazar i Dawny Kibic, biorą sprawy w swoje ręce. Gotowi na wszystko fałszywi specjaliści od marketingu przekonają się, że życie potrafi być równie skomplikowane, jak wzór na perskim dywanie.