An office clerk loves entering contests in the hopes of someday winning a fortune and marrying the girl he loves. His latest attempt is the Maxford House Coffee Slogan Contest. As a joke, some of his co-workers put together a fake telegram which says that he won the $25,000 grand prize.
Two smart marketing people resurrect some old films starring cowboy Smoky Callaway and put them on television. The films are a big hit and the star is in demand. Unfortunately no one can find him. When a lookalike sends in a photo, the marketing team hires him to impersonate Callaway. Things get sticky when the real Callaway eventually shows up.
To save his career, an ad man wants a sex symbol to endorse a lipstick but in exchange, she wants him to pretend to be her lover.
A look at the sales practices employed at the LPE Superette run by John Beasley on Berwick Street market.
A comedy about an absent-minded man who works at a advertising company and topples from one problem to another.
This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
A marketing scam video from 1990. Take a glimpse at some retro financial chicanery.
Ex-policeman Rollo Lee is sent to run Marwood Zoo, the newly acquired business of a New Zealand tycoon. In order to meet high profit targets and keep the zoo open, Rollo enforces a new 'fierce creatures' policy, whereby only the most impressive and dangerous animals are allowed to remain in the zoo. However, the keepers are less enthusiastic about complying with these demands.
Konrad von Seidlitz is a young yuppie lawyer currently celebrating his engagement with Cornelia, daughter of minister of justice Volkerts. As a public relations gag, he hasn't paid his parking fines for two years and now insists on being sentenced to jail for two weeks as punishment. Using his knowledge as a lawyer he makes the best out of his visit in jail still working, still in a splendid mood and not adapting to any rule. Probably a good way to get the desired public attention, but also a good way to make enemies inside the jail-house. One day before Konrad is to be released his booth is searched and two hundred grams of cocaine are found. That's a serious problem even for a brilliant lawyer like Konrad and even if you're innocent
London publicist Helen, effortlessly slides between parallel storylines that show what happens when she does or does not catch a train back to her apartment. Love. Romantic entanglements. Deception. Trust. Friendship. Comedy. All come into focus as the two stories shift back and forth, overlap and surprisingly converge.
Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and more.
The Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?
A documentary on the marketing of pop culture to Teenagers.
Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.
Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.