A look at the sales practices employed at the LPE Superette run by John Beasley on Berwick Street market.
A marketing scam video from 1990. Take a glimpse at some retro financial chicanery.
Five young Americans with severe Tourette's Syndrome take part in an experimental case study that transforms their lives and raises questions about our perception of the neurological disorder.
Political spots are a genre with its own rules, continuities and ruptures. This film explores different visions of Argentina constructed by publicists and candidates faced with the task of seducing voters.
Early 1960s documentary into the spending habit of 'screenagers' (young cinema-goers aged between 16-24). Based on Mark Abrams' 1959 report, 'The Teenage Consumer'.
This funny yet serious short film demonstrates the effectiveness of advertising and the marketing machine. Its comic appeal lies in the characters and the absurd situations they find themselves in, but it also shines a harsh light on our tendency towards needless consumerism prompted by a steady flow of commercials.
The Cola Conquest tells the story of Coca-Cola - the 'sublimated essence' of all that American stands for - and the century-long competition with its rival, Pepsi-Cola. Challenging, fast-paced, irreverent, serious and funny by turns, it explores the delicious paradox at the heart of Coke: How did an innocuous soft drink come to wield such enormous power and assume such significance in so many people's lives? What does it tell us about who we are and what we are becoming?
In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.
Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.
A consultant's advice on how Jaguar might better appeal to their customers falls on deaf ears.
Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and more.
A child is watching television, but suddenly a food advertising has a strange interference.
Italy’s biggest political party, the Five Star Movement, promotes direct democracy through internet voting. Five Star Movement uses a digital platform named Rousseau, that allows Movement’s members to vote online and express their opinion on various issues. But who governs this data?
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?
A group of misfits from a carpet shop have a chance to change their lives with the help of two marketing experts - an ex-kebab shop worker and an ex-fortune teller from a wildlife magazine.