Den vanvittige morskab begynder, da den skrubelløse mediemagnat Rod køber Englands Marwood Zoologiske Have. Besat af tanken om at forvandle den løjerlige lille zoologiske have til en indbringende pengemaskine, sender McCain sin sexede marketingschef Willa og hans søn Vince afsted for at pifte stedet lidt op. Fra nu af vil den zoologiske have skille sig af med alle de nuttede krammedyr og erstatte dem med bidske bæster.
Gwyneth Paltrow spiller en pige, der i en tænkt situation får lov til at leve sit liv dobbelt. Lige efter at hun er blevet fyret, løber hun ned i Londons undergrundsbane for at nå et tog. I den første historie når hun ikke toget, og det gør hun i den anden, hvor hun når hjem og opdager sin kæreste i seng med en anden kvinde. Så går hun selvfølgelig fra ham og begynder at leve et ganske andet liv end i den historie, hvor hun ikke når hjem, mens elskerinden stadig er der.
Nick Naylor (en uhyggeligt overbevisende Aaron Eckhart) er en charmerende debattør. Så god at han elegant tryner anti-rygerne live på prime time TV - selvom de stiller op med en døende, tobaks-kræftsyg teenager. Nick har nemlig valgt at bruge sine verbale trylleevner som talsmand for tobaksindustrien (regningerne skal jo betales, som han selv udtrykker det). Rigtigt/forkert betyder ingenting. Det drejer sig udelukkende om at vinde diskussionen. Men da en veldrejet kvindelig journalist (Katie Holmes) - med endnu mindre moral end Nick selv - fanger ham med bukserne nede, og lader ham smage på lidt af hans egen smagløse medicin, begynder Nick at overveje, om det nu også for enhver pris er værd at få ret..?
In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.
A comedy about an absent-minded man who works at a advertising company and topples from one problem to another.
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
Doi of the Maeda Construction Company's Advertising group has little passion for his work. One day the group's leader Asagawa declares, "Let's build the hangar for Mazinger Z!" Having been dragged in by Asagawa, Doi and his co-workers commence putting on appearances of having taken on this request from a fantasy world.
An office clerk loves entering contests in the hopes of someday winning a fortune and marrying the girl he loves. His latest attempt is the Maxford House Coffee Slogan Contest. As a joke, some of his co-workers put together a fake telegram which says that he won the $25,000 grand prize.
An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
To save his career, an ad man wants a sex symbol to endorse a lipstick but in exchange, she wants him to pretend to be her lover.
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.
Konrad von Seidlitz is a young yuppie lawyer currently celebrating his engagement with Cornelia, daughter of minister of justice Volkerts. As a public relations gag, he hasn't paid his parking fines for two years and now insists on being sentenced to jail for two weeks as punishment. Using his knowledge as a lawyer he makes the best out of his visit in jail still working, still in a splendid mood and not adapting to any rule. Probably a good way to get the desired public attention, but also a good way to make enemies inside the jail-house. One day before Konrad is to be released his booth is searched and two hundred grams of cocaine are found. That's a serious problem even for a brilliant lawyer like Konrad and even if you're innocent
Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
Two smart marketing people resurrect some old films starring cowboy Smoky Callaway and put them on television. The films are a big hit and the star is in demand. Unfortunately no one can find him. When a lookalike sends in a photo, the marketing team hires him to impersonate Callaway. Things get sticky when the real Callaway eventually shows up.
Brooke, a young marketing executive, goes back to her hometown excited to relive her Christmas memories, while helping a struggling family-owned winery. Her marketing assignment involves an unlikely partnership with Tyler, the charismatic, yet stubborn owner of the winery. Brooke quickly learns that the town’s Christmas spirit has disappeared due to a wine conglomerate buying out all of the local wineries. Determined to bring Christmas back to the town, Brooke and Tyler work together and discover they share more than a love for wine.
A group of misfits from a carpet shop have a chance to change their lives with the help of two marketing experts - an ex-kebab shop worker and an ex-fortune teller from a wildlife magazine.
Exposes how companies are desperately rebranding as socially responsible — and how that threatens democratic freedoms.
A consultant's advice on how Jaguar might better appeal to their customers falls on deaf ears.