A 30 years odyssey: the world's most intriguing artists and thinkers from the fields of visual art, music, filmmaking, acting, literature, philosophy, politics, business and science, are asked the same question: "Why are you creative?"

In September 1996, 21-year-old Ricardo López mailed a package to pop singer Björk containing a device rigged to spray sulfuric acid to kill or disfigure her. Upon his return home, he committed suicide, leaving behind nearly twenty hours of video diaries recorded over nine months as evidence of his actions. The diaries not only captured the building of the letter bomb, but also López's personal thoughts on his life, his family, and his sanity. Twenty years after these diaries were discovered, they shock and fascinate curious viewers in an online world.

A couple falls apart, and the meeting of a charming stranger can end their relationship or revive it...

In both live-action and animated selves, Björk sings about wanting to meet that perfect lover, while interacting with Jimmy the Idiot Boy and other John Kricfalusi creations.