A behind-the-scenes account of Pepsi's attempt to challenge Coca-Cola's century-long reign as the world's top cola, sparking the unforgettable "Cola Wars" of the mid-1980s

Traces the long and ferocious rivalry between Coke and Pepsi, centered on the "New Coke" debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry--stodgy, predictable, but indisputably top dog--while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola's executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.

Zeke seems to think he can tell the difference between Coke and Pepsi while Derek thinks it's all in his head. Only a blind taste can prove anything.

Burp! Pepsi Vs Coke in the Ice Cold War traces the history of these brands against the backdrop of global politics. The second world war was the perfect vehicle for Coca-Cola distribution (including to the Nazis), with bottling plants on front lines paid for by the US war department.