A 30 years odyssey: the world's most intriguing artists and thinkers from the fields of visual art, music, filmmaking, acting, literature, philosophy, politics, business and science, are asked the same question: "Why are you creative?"

This British documentary is more than an analysis of John Lennon's song "Imagine" and its ramifications for the world we live in, it's a tentative documentary on John (and Yoko)'s art and songs' influence on a lot of people in all parts of the world and from all walks of life. As such, it should be better known and considered part of the Beatles "canon". The footage shows everything from a John Lennon Museum in Japan to a John Lennon elementary school in Liverpool to his influence on the thinking of a former Communist from Georgia (of the former USSR). It is provocative and very well made with a serious contribution from Yoko.