Shugo Chara! centers on elementary school girl Amu Hinamori, whose popular exterior, referred to as "cool and spicy" by her classmates, contrasts with her introverted personality. When Amu wishes for the courage to be reborn as her would-be self, she is surprised to find three colorful eggs the next morning, which hatch into three Guardian Characters: Ran, Miki, and Su.

Guy-Am-I, an inventor, and his friend Sam-I-Am go on a cross-country trip that would test the limits of their friendship. As they learn to try new things, they find out what adventure brings.

Gudetama, an egg that is dead to the world and completely lacks motivation. No matter what cooking method you use, Gudetama remains unmoved.

Gudetama series is broadcast in a morning news section on TBS (Tokyo Broadcasting System Holdings) called “あさチャン！” from Saturday to Monday. Each episode only lasts for approximately one minute and up to 2017 it had nearly 1000 episodes. There are special stories about festivals.

Gudetama, the lazy egg, reluctantly embarks on an adventure of a lifetime with Shakipiyo, a newly hatched chick, who is determined to find their mother.