Aspiring models compete for a chance to break into the business with a panel of judges critiquing their progress throughout the competition.

The world of modeling is turned on its high-heels by focusing the camera on the ever-neglected world of male fashion models with the first-ever search for the hottest male model. Unsuspecting men are plucked from the streets and invited to participate in a series of challenges to determine who has the looks, style, stamina and charisma to be a male supermodel.

Based on the successful UK series, some of the country's most beautiful people compete to launch their modeling careers with $100,000 in cash and that hard-to-get agency contract. In a first for the network, Bravo viewers will vote to determine the outcome each week.

Naomi Campbell and two other supermodel mentors will choose four hopeful models to mentor and guide as members of their exclusive team. Over eight weeks the three teams will have to compete in a series of real life fashion industry challenges. In the end only one supermodel mentor will triumph and see one of their handpicked girls become The Face.