'Caligula' is een psychologisch fenomeen waarbij je dingen wilt doen die verboden zijn. Hier worden talloze pitches getoond die door meerdere tv-stations zijn afgewezen. Er zijn echter enkele schatten onder hen begraven. Voorstellen die ooit in de duisternis verborgen waren, komen hier weer tot leven!

In the co-working space, programmer Jana is looking for the next big idea - her new colleagues help her, sometimes more, sometimes less. In eight episodes, the comedy series tells the story of whether it works out in the end.

Established business people will launch RFPs (request for proposals) and three candidates likely to meet their needs will be selected. These candidates will then have 90 seconds – the time of an elevator ride – to convince the decision maker(s) in front of them that they have the profile to satisfy them.

Four people, four pitches that come to the table from the same Movie title. No two ideas are alike and the stakes are high as the The Dupe has to make their idea up as they go along and the Host picks a winner at the end.