Atsuko and Akira are a husband and wife duo with a daughter and a son. Atsuko is in charge of the retirement finances. She saves from money given to her by her husband and also earns money herself by working part-time. She stretches every yen by leading a frugal life. yet, expenses come up. These include their daughter's upcoming wedding and the funeral expenses of the husband's father. Then, and at exactly the worst time, the couple finds itself unemployed.

A kindhearted seventeen-year-old in the American Southwest turns to prostitution to fulfill her dream of a new life in San Francisco.

Chevrolet presents this tribute to the American woman and her thrifty ways with money. The film also salutes the individuality of the Amerian citizen and the variety of choices we have in the marketplace.

Denise Van Outen reveals the truth behind who really makes the supermarkets' own-brands, digs into the alternatives, and names big brands that also make the budget own-label option.