A dreamy seamstress and mother of three's life is turned upside down when she's wrongly diagnosed with a terminal disease along with an actually terminally ill wealthy book publisher.

Having to unexpectedly replace his friend who inhabits the mascot of a popular festival, perpetual good-guy Simon gets caught up in a whirlwind of lies to hide his new identity from his family. However, once disguised as a friendly snowman, he sinks into a surprising world of shady activities. His goal: to become the greatest Snowman of all time… at all costs!

The story of how the lottery invented to finance a zoo was incorporated by Rio de Janeiro's popular culture and, in the hands of organized gangsters, transformed itself into an immense crime empire.