Alejandro is an aspiring toy designer from El Salvador, struggling to bring his unusual ideas to life in New York City. As time on his work visa runs out, a job assisting an erratic art-world outcast becomes his only hope to stay in the country and realize his dream.

Kunstneren Mark Hogancamp utsettes for et brutalt overfall som gjør at han mister hukommelsen. I forsøket på å finne tilbake til seg selv, lager han en miniatyrverden kalt Marwencol, hvor dukkene lever sine egne, heroiske liv.

Juggling demanding careers with three kids, Martin and Vendula decide a big change is needed to keep their marriage from sinking.

'Black girls don't play with black dolls', says the lyrics of Preta Rara's rap, one of the characters in It Looks Like Me. The documentary explores the lack of black dolls in the Brazilian market and shows the work of the artisans who try to change this scenario facing the gigantic toy industry with their handmade dolls.