爸爸廣志突然變成機器人，讓媽媽美冴非常疑惑，倒是小新覺得好處不少！因為小新可以用遙控器操縱機器人爸爸，不僅能做出美味料理，還將家裡打掃的閃閃發亮！可是，所有的一切原來是「父搖同盟」的陰謀，要幫在家裡地位越來越卑微的爸爸們，恢復尊嚴！被無情對待的爸爸們因此引爆「爸爸革命」！

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.