At the end of 2003 the main building of the Amsterdam Rijksmuseum has closed, in the words of managing director Ronald de Leeuw, becoming 'the most conceivable art museum'. The Spanish architects Cruz and Ortiz signed for the big design; in 2008 the modernized museum would open with a pioneering museum concept. Moviemaker Hoogendijk followed the first four years of what is called the biggest Dutch cultural operation in history.

Documentary about the Rembrandt Association. In the 19th century, a lot of Dutch art disappeared abroad, before the Rembrandt Association stood up in 1883 to put a stop to it. Today, 140 years later, the Association still helps determine what art lovers see in Dutch museums. In their crowning year, the Association faces a difficult choice: will they make the largest contribution in their history to the purchase of Rembrandt's De Vaandeldrager? The amount of 175 million needed for the painting is causing discussion. Is this money well spent?