Филмът разказва за Стивън, млад и амбициозен прессекретар успял да изгради впечатляваща за годините си кариера в американската политиката. Но когато се присъединява към екипа на един от най-популярните кандидат-президенти в страната, Стивън става свидетел на задкулисни интриги и заговори с каквито не се е сблъсквал преди.

A filmmaker is granted unprecedented access to a political candidate and his family as he runs for President.

Pirated satellite feeds revealing U.S. media personalities’ contempt for their viewers come full circle in Spin. TV out-takes appropriated from network satellite feeds unravel the tightly-spun fabric of television—a system that silences public debate and enforces the exclusion of anyone outside the pack of journalists, politicians, spin doctors, and televangelists who manufacture the news. Spin moves through the L.A. riots and the floating TV talk-show called the 1992 U.S. presidential election.

A retrospective on the great election battles of the past in the United States: the Kennedy-Nixon debate in 1960, the first ever to be televised; the Republican campaign of 1972, which proved to be the starting point for the Watergate scandal; and the electoral strategy of Barack Obama in 2008, the first election to fully exploit the potential of the Internet.