García Bernal interpreta a un ejecutivo de publicidad que diseña una campaña brillante y optimista para poner fin a la dictadura militar en Chile y derrocar a Augusto Pinochet. Comedia negra sobre el plebiscito de 1988 y específicamente sobre la campaña del "No".

A comedy about an absent-minded man who works at a advertising company and topples from one problem to another.

Susan needs to come up with a commercial jingle for a new pillow before the weekend, but there are distractions: her infant’s incessant crying, her husband’s strange behavior, her baby monitor’s ability to pick up juicy neighboring arguments. And yet, these intrusions seem small compared to the arrival of a mysterious courier, whose presence threatens more than Susan’s productivity.

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.