She has a loving family and best friends, laughs and cries from time to time... Madoka Kaname, an eighth grader of Mitakihara middle school, is one of those who lives such a life. One day, she had a very magical encounter. She doesn't know if it happened by chance or by fate yet. This is a fateful encounter that can change her destiny. This is a beginning of the new story of the magical witch girls.

How does the world look in your eyes? Papika and Cocona, the heroines of the story, hold the keys to open the door. When the two girls meet, their adventures in a different time and different overlapping dimension called "Pure Illusion" begin. Many things in Pure Illusion will stand in the girls' way on their search for the mysterious crystal called the "Shard of Mimi," an item that is said to grant any wish. However, when the girls find themselves in danger, the Shard of Mimi shines, and they are able to transform.

Yuuki Yuuna is an ordinary second-year middle school student. She gets up in the morning, gets ready for school, goes to classes, participates in club activities, and has fun with her friends. But there is one extraordinary thing about Yuuna -- she belongs to the “Brave Hero Club.” What does the Brave Hero Club do? Who is the mysterious being called “Vertex?” Yuuki Yuuna and her friends’ story takes place in Year 300, Divine Era