Chinese (zh-CN)

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English (en-US)

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"The Hire" is an eight part BMW short film series created between 2001 and 2002. A form of branded content, all eight films are directed by popular filmmakers from across the globe, star Clive Owen as the "Driver", and highlight the performance aspects of various BMW automobiles.

French (fr-FR)

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German (de-DE)

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Overview

The Hire (auch BMW Films) ist eine Kurzfilmreihe des Autoherstellers BMW, die als Werbefilme für die kostenlose Verbreitung über das Internet konzipiert wurden. In den Jahren 2001 und 2002 entstanden in zwei Staffeln acht Kurzfilme. 2016 folgte mit The Escape ein weiterer Teil.

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