Richard Blais tests just how powerful language is in getting you to crave and pay more for a perfect, cheesy pie. And you'll never believe the surprising role of smell when it comes to tasting your favorite pizza toppings.

Want to know what causes brain freeze and how you can beat it? Or how ice cream truck jingles are flavor sirens for your brain? Richard Blais gives you the inside scoop on why we all scream for ice cream.

Explore the surprising x-factor in burger juiciness. Richard Blais uncovers the science and secrets behind this classic between-two-buns meal and works with a team of burger chefs to unveil what makes the ultimate burger.

Did you know that there's a diner language that can help improve your memory? Richard Blais takes us to the all-American diner to answer this question and more. And finally, understand the truth behind the breakfast syrup debate.

The lowdown on bar food, including the dietary upside of rooting for a winning sports team; and the lengths some people will go to for free eats. Also: Dale Talde cooks up some seriously spicy chicken wings.

Richard Blais explores why people crave barbecue and attempts to create the perfect BBQ sauce. Also: he investigates the psychological reason why mom's home cooking tastes so good.