Celebrity brand visionary Amelia Dimoldenberg does her best to make Jimmy Carr less mean.

Amelia tries to pivot Rosie Jones from stand-up comic to action hero.

Can Amelia mastermind Romesh Ranganathan's total domination of socials?

Amelia tries to help Clare Balding embrace her inner rebel. Will she succeed?

Amelia does her best to rebrand Anne Richardson as The Naked Lady.

The celebrity brand visionary attempts to cleanse Jamie Laing of his 'love rat' image.