After winning six national championships, the UCLA dynasty continued through the Bill Walton era. The Bruins dominated until they came up against David Thompson and his NC State team, who finally knocked them off and claimed a title of their own.

Bobby Knight, one of the most prolific and vilified coaches of all-time, led his Indiana program to glory.

The ABA and NBA merge in 1976 with the St. Louis Spirit owners taking a smaller buyout but a portion of the NBA's TV rights in perpetuity.

The league continues its intense ways during 1976 NBA Finals between the Boston Celtics and the Phoenix Suns, which culminated in a Celtics championship and produced a triple-overtime Game 5, which is considered by some to be the greatest NBA game ever.

In the '70s, the NBA's image was at an all time low due to rampant cocaine use and an increase in on-court violence. Only the birth of the greatest individual rivalry in the sport's history could keep it afloat: Magic Johnson v Larry Bird.