When George Henry Arnett hears that Bret Maverick is in town to collect his money, Arnett (Adam West) starts a ""top gun"" rumor about Bret. After he creates a smoke screen, Arnett creeps out of town. Maverick is idolized by the town youngsters, sought after available women and hunted by the town bounty hunter. Bret Maverick is the talk of the town.

A $10,000 temptation puts Bret unwittingly in the middle of a fantastic smuggling scheme.