Jules goes to her girlfriends for advice about moving out of her ex’s place, but finds navigating which friend’s advice to take an even more complicated problem.

Jules struggles to understand the rules of keeping secrets among friends, which causes a problem for Madison at work. Stella tries to teach Izzy to be more mysterious.

The girls wrestle with their personal “brands” as Jules and Stella take on being the “boring one” and the “fun one”. Madison, the “bossy one,” helps Izzy “the crazy one,” shed her fake identity.

Jules pretends to be totally over her breakup with Jeremy at his sister’s bachelorette party. Madison exaggerates the maturity level of her friends to impress her older boyfriend with a formal dinner party. Both girls learn what happens when you try to put too much concealer on your life.