Alex pretends to support the Equal Rights Amendment to impress a pretty feminist and winds up behind bars after championing the cause at a debate that turns into a riot.

To get a date with Deena Marx, the conservative Alex starts spouting feminist rhetoric. While it's all a sham, he gets in over his head when he accompanies Deena to a debate, stands up for a feminist being heckled and is carted off to jail following a near riot. He's a hero to the women in his cell, but when he's asked to be the keynote speaker at an ERA rally, he realizes the charade has gone too far.