Zoe is so uncharacteristically happy as of late that it causes her friends to speculate as to the possible reason behind her new attitude. Turns out that Zoe is hiding her new friendship with AnnaBeth, who doesn't want Lemon to find out since Zoe is Lemon's sworn enemy. Lemon campaigns to become the Belles' new Memory Matron, but she has to overcome a few obstacles to secure the honored position.

With an impending storm about to hit Bluebell, George and Lemon prepare for their wedding day. Meanwhile, taking shelter from the storm, Zoe finds herself stranded in a barn with Wade.

When Zoe reads about her fellow classmates’ accomplishments in her Alumni magazine, she is upset that they list her as “retired” and invites the reporter to BlueBell for an interview. However, Zoe has a hard time convincing the reporter that she actually has a thriving medical practice in BlueBell – that is, until she comes across a rare and potentially serious disease. Trying to be considerate of Lemon’s feelings, George informs her that he is going out on a date, making her feel that she too needs to find a date. Meanwhile, Lemon and Lavon both find themselves in competition with their nemesis Ruby.

Wade struggles with feeling like he’s a placeholder in Zoe’s life, so he decides that they should go on a date. Despite Zoe’s apprehensions, she decides to bid on Wade’s basket at the upcoming charity picnic auction, but is surprised that she is not the only one interested. Lemon mistakenly wins Lavon’s basket and decides to keep her true feelings for him to herself and instead offers some advice about his relationship with Ruby. Meanwhile, George is interested in dating Tansy and creates a basket that he hopes she will bid on.

When Zoe is alerted by the Health Department about a flu epidemic heading towards BlueBell, she is forced to put the town on lockdown. Because of the quarantine, Wade is forced to stay at his ex-girlfriends house causing Zoe to become jealous. Lemon’s plan for the perfect night with Walt goes awry when she begins to feel under the weather. Meanwhile, George finds himself roped into directing Lavon’s tourism commercial about BlueBell’s small-town charm, but it seems Lavon, is more preoccupied with his co-star than his commercial.

Wade is excited to compete in the Battle of The Bands competition so he can use the prize money to open up his own bar, but Zoe’s suggestion that George play in the band ultimately backfires. Lemon finds herself alone for the weekend until she talks Magnolia (Claudia Lee) into some sisterly bonding. Meanwhile, Lavon, who has seemingly given up on love, agrees to help Tom (Ross Philips) with his relationship, which in turn opens his eyes to his own future.

With the sudden nuptials of Wanda and Tom in BlueBell, Zoe agrees to be maid of honor, which entails the difficult job of watching Wanda’s crafty mother. Zoe uses her wedding duties to try to avoid the awkwardness between her and Wade, but has a feeling something is wrong. Lemon faces the memory of being left at the altar and decides to take matters into her own hands. Meanwhile, Lavon hears about the neighboring town trying to build a shopping mall next to their local beach and he enlists George’s help to fight it, but an unexpected side of George rears its ugly head.

After Zoe tricks Jonah into spilling a secret about Brick, she unintentionally makes things worse for Brick in his love life. Following Brick’s advice, Zoe decides she must finally express her feelings, but timing never seems to be her strong suit. Wade and Lemon must learn to work together, but things go awry when they each try to prove that they know what is best for the new Rammer Jammer. Knowing what Wade and Lemon are up to, Lavon and AnnaBeth agree to not get involved, but that might be easier said than done. Meanwhile, Tansy’s brothers surprise her with an unexpected visit, leaving George to look after them and put up with their wild antics.

Zoe secretly starts to see patients again in BlueBell; Lavon tries to bring a minor league baseball team to town; George needs Zoe's help with a medical situation.

Joel hires unreliable workers to assist with the renovations; Lavon tries to keep busy by organizing a renaissance fair; Wade is excited about an upcoming anniversary.

Zoe tries to be a supportive friend to Wade, but when she makes a grand gesture, Wade is forced to make a tough decision about his future with the Rammer Jammer and BlueBell. Lavon and George meet their hero Don Todd, who helps them see things in their life more clearly. Grandma Bettie tries to convince Lemon that she has to take her search for a suitable husband more seriously. Meanwhile, AnnaBeth is trying to picture her future with Davis.

Wade tries to bring customers back to the Rammer Jammer by securing a surprise musical performance.